Publishers must at all times clearly disclose to users that the content to which they are linked through the TrafficStars widget is:

  • 3rd party content from the web, not the publisher’s own editorial content

  • that the third party has paid to have its content placed there.  

In case of breach of TrafficStars Native Ads or TrafficStars General Publishing Guidelines:

  • Ad denial: Ads that don't follow our Guidelines may get denied. A denied ad may generate revenues but the amount will be subtracted from the next payout of the Publisher.

  • Domain disabling: We may suspend websites that violate our Guidelines, meaning that the website can no longer be monetized with TrafficStars Native Ads or any other type of ads until the problem is fixed.

  • Account suspension/closure: An account may get suspended or closed if a Publisher has several violations or one serious violation. If this happens, all ads in the suspended account may keep on generated revenues but won't be paid to the Publisher, and TrafficStars may no longer accept traffic from Publisher. Any related accounts may also get permanently suspended and new accounts may get automatically suspended at setup. All unpaid revenues / remaining payouts on the Publisher balance will also be withhold as compensation by TrafficStars.

Recommended widget formats:

  • Below content/video
    - Desktop: 4x2 or 5x2 (as in 3 columns and 2 rows)
    - Tablet: 3x2 or 4x2
    - Mobile: 2x3 or 1x4

  • Right side bar (NTV)
    - Desktop: 1x2 or 1x3
    - Tablet: 1x2
    - Mobile: not recommended

  • Above content/video:
    - Desktop: 4x1 or 5x1
    - Tablet: 4x1
    - Phone: 2x1 or 1x1 

If several widgets are displayed within the same page, TrafficStars recommends to use different titles such as:

  • “Today’s trend”

  • “Users also viewed/likes”

  • also recommend”

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