Everyone is talking about Google’s Better Ads Experience Program and how it will affect advertisers like you. We’re here to tell you that TrafficStars has you covered. Here’s what you should do to keep compliant.
We're moving towards an era of better quality in the industry. The number of users downloading ad blockers has been increasing daily because of growing mistrust in ads online. Google is trying to stabilise this shift in the marketplace by trying to create a fair, level playing field with clear guidelines on how we can all work towards regaining this trust, industry wide.
Our focus is, and always has been on quality. We’re testing and learning from our partner xHamster.com, which has been verified as fully compliant, and working closely with our advertisers and publishers to make the transition to the new standards as easy and pain-free as possible.
What should I do?
Google’s new rules are forcing us all to change. We at TrafficStars see this as a good thing for our industry. We’ve been preparing for these changes for some time now; so we are fully equipped with the support, tools and knowledge to help.
We suggest all advertisers to create compliant banners, and also to try ad formats such as Native Ads, Push Notifications, Video Pre-roll ads and Postitials.
If you are unsure of how to comply with the new regulations, download our Misleading Ads Guide!
Native Ads are the best alternative to banner ads. Safe, less intrusive with amazing Click Through and Conversion Rates!
We have also released the Native Ad format to all publishers, which are delivered in a way that is consistent with the form, style and voice of the site they appear on.
Video Pre-Roll Ad Format
We offer the Video Pre-roll Ad format, which is a short video ad that plays before the content and allows the user to skip the ad after a number of seconds. This perfectly fits in line with Google’s ad formats on YouTube and therefore is considered to be non-intrusive and user-friendly.
Push Notifications is a great ad format which allows to communicate with website visitors. It is a perfect way of engaging with the users as they don’t have to be on a specific site to receive your notification.
Postitial Ad Format
Another full page, new alternative to popunders, now available!
We also now offer Postitial Ad Format, which is a full screen ad, which is served between two pages of content, so appears after the click on a link and before the desired page loads.
We understand the implications of these changes to advertisers, which is why we’re here to help you, every step of the way. Please don’t hesitate to contact us with any questions, hesitations or concerns you may have.