The Dynamic CPM (DCPM) tool lets you set a maximum CPM bid and let our algorithm do the bidding for you 24/7.
Dynamic CPM adjusts the price of your campaign according to each ad spot and the competition. This option allows you to bid at the best price possible without going higher than the bid set by you.
With Standard CPM bidding, advertisers pay the same price for each thousand impressions, regardless of the demand. With DCPM, advertisers can set a maximum CPM bid and each ad call is evaluated in real time by TrafficStars’ complex algorithm to determine what the impression is really worth at that specific moment.
The DCPM model maximizes performance as it has the flexibility to "hand pick" each impression and pay exactly what it's worth.
This helps advertisers to pay exactly what each impression is worth, and also helps to reduce time with manual CPM price optimisation.