There are several ways to pay for served ads. Choose a pricing model based on your goals.
At the moment you can run campaigns with the following bidding models:
CPM (Cost Per Thousand Impressions)
CPC (Cost Per Click)
dCPM (Dynamic Cost Per Thousand Impressions)
CPMv (Cost Per 1000 Viewable Impressions) exclusively for Native Ads
CPA (Cost Per Action)
💡 Keep in mind that our auction based on eCPM. So, CPM is the most stable and recommended bidding model. Thus, having tested our traffic and found profitable approaches, we recommend running ad campaigns on CPM model.