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What budget should I start with?
What budget should I start with?

advertising budget

Wade Wilson avatar
Written by Wade Wilson
Updated over a week ago

The advertising budget primarily depends on your business goals:

  • Brand awareness

  • Website Traffic

  • Lead generation

Generally, $500 is enough for testing and finding profitable approaches.

The budget size also depends on GEO and vertical. The competition in the top-TIER countries is higher and accordingly requires a larger ad budget. Running offers with low payouts and simple flows (SOI) will require a smaller budget.

CPA campaigns

The minimum test budget for CPA campaigns is $50. But keep in mind that the wider the targeting – the higher the test campaign budget should be. Tier-1 and tier-2 GEOs are highly competitive, so we recommend setting more than $100 for the test.

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