{click_id}

Randomly generated unique click id used for s2s tracking

{campaign}

Campaign Name

{campaign_id}

Campaign ID

{creative_id}

Creative ID

{device_type}

Device type

{device_type_id}

Device type ID

{os}

Operating System

{os_id}

Operating System ID

{browser}

Browser

{browser_id}

Browser ID

{referrer}

URL of the page that the user visited before following a link to the current page

{site_id}

Site ID

{category}

Categories detected

{category_id}

Category ID

{carrier}

Сarrier

{carrier_id}

Carrier ID

{keywords}

Keywords collected

{geo}

2-char country code

{region}

Region

{lang}

2-char language code

{format_id}

Creative format ID

{format}

Creative format WIDTHxHIGHT for banners (315x300, 300x250, etc) and name for other, for example: Popunder, Native

{pricing_model}

CPM, CPC, etc

{cost}

CPM price, CPC price, etc...

{ip}

User’s IP address

{site_host}

Site URL

{ecpc}

ECPC

{adspot_id}

Ad spot ID

{adspot_name}

Ad spot name

{x}

Locate clicks on hosted banners

{y}

Locate clicks on hosted banners