Tokens or dynamic parameters are needed for tracking data.
Add required tokens to the URL of the offer.
We have the following tokens:
{click_id} | Randomly generated unique click id used for s2s tracking |
{campaign} | Campaign Name |
{campaign_id} | Campaign ID |
{creative_id} | Creative ID |
{device_type} | Device type |
{device_type_id} | Device type ID |
{os} | Operating System |
{os_id} | Operating System ID |
{browser} | Browser |
{browser_id} | Browser ID |
{referrer} | Referrer |
{site_id} | Site ID |
{category} | Categories detected |
{category_id} | Category ID |
{carrier} | Сarrier |
{carrier_id} | Carrier ID |
{keywords} | Keywords collected |
{geo} | 2-char country code |
{region} | Region |
{lang} | 2-char language code |
{format_id} | Creative format ID |
{format} | Creative format WIDTHxHIGHT for banners (315x300, 300x250, etc) and name for other, for example: Popunder, Mobile Popunder |
{pricing_model} | CPM, CPC, etc |
{cost} | CPM price, CPC price, etc... |
{ip} | User’s IP address |
{site_host} | Site URL |
{ecpc} | ECPC |
{adspot_id} | Ad spot ID |
{adspot_name} | Ad spot name |
{x} | Locate clicks on hosted banners |
{y} | Locate clicks on hosted banners |
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