Push Notifications are alerts that pop up on the mobile or desktop screen and prompt the user to take an action. Push Notification consists of an image, brand name and headline.


Now you are able to launch Push campaigns with 2 different Types:


Benefits

  • Noticeable - Push Notification are very hard to ignore as they pop up directly on user's screen

  • Engaging - Resembling a message, Push Notifications allow you to communicate to website visitors

  • Seamless - Push Notifications are delivered on user's device seamlessly. They don't have to be on a specific site to receive the notification

  • Unobtrusive - All users have given consent and have opted in to receive push notifications

How to create a campaign?

  1. Go to “Create Campaign” section on your account

  2. Choose Ad format Push

  3. Choose Push format option - Classic

  4. Choose your targeting

  5. Go to Ads tab - press the UPLOAD ICON button and select banner image you want to display. Then type in your Brand Name, Headline and paste the URL to your offer.

Technical recommendations

  • We require one icon in 192x192 and an optional second, larger image in 360x240

  • We suggest the body to be no more than 25 characters.

  • Brand name must be 20 characters maximum.

Compliance requirements

Thumbnails:

  • Thumbnails and icon must not be misleading.

It should not include any inaccurate or deceptive text or images.

  • Examples:  misleadings elements such as; images with a fake "play" button (where there is no video capability); or navigational buttons (download, closing button) that do not lead to a place where users would reasonably expect them to lead.

  • Thumbnails must not be of poor quality, stretched, blurry or pixelated.

  • Thumbnails must accurately reflect the subject of the landing page.

  • Thumbnails must not contain any text.

  • Thumbnails must not be animated.

  • Thumbnails must not contain any border or partial border.

  • Thumbnails must fill the entire space allotted for creative (no white space along any sides).

  • Thumbnails must not contain offensive, gruesome or disgusting imagery.

Headlines:

  • Headlines must use proper grammar and punctuation.

  • Headlines must not be misleading and must accurately reflect the subject of the landing page.

  • Headlines must not contain offensive, gruesome or disgusting text or wording.

  • Headlines must not be in all capital letters or contain excessive punctuation.

  • Acceptable: 10 Unbelievable Women You Won't Believe Exist.

  • Unacceptable: 10 UNBELIEVABLE WOMEN YOU WON’T BELIEVE EXIST! 

Brand Names:

  • Brand names text must accurately reflect the source of the content.

  • Brand names must not be misleading and must use the name or URL of the page promoted or the product/service actually promoted.

  • Brand names must use proper grammar and punctuation.

  • Brand names must not contain repeated punctuation or symbols.

  • Brand names must not contain offensive, gruesome or disgusting text or wording.

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