Headline: main text displayed in the campaign to promote a product/service or site.
Brand name: brand of the product/service or site promoted
We require one icon and a second, larger image:1. 192x192 (icon)2. 360x240 (image)
We suggest the headline to be no more than 25 characters.
Brand name must be 20 characters maximum.
Thumbnails and icon must not be misleading.
It should not include any inaccurate or deceptive text or images.
Examples: misleadings elements such as; images with a fake "play" button (where there is no video capability); or navigational buttons (download, closing button) that do not lead to a place where users would reasonably expect them to lead.
Thumbnails must not be of poor quality, stretched, blurry or pixelated.
Thumbnails must accurately reflect the subject of the landing page.
Thumbnails must not contain any text.
Thumbnails must not be animated.
Thumbnails must not contain any border or partial border.
Thumbnails must fill the entire space allotted for creative (no white space along any sides)
Thumbnails must not contain offensive, gruesome or disgusting imagery.
Headlines must use proper grammar and punctuation.
Headlines must not be misleading and must accurately reflect the subject of the landing page.
Headlines must not contain offensive, gruesome or disgusting text or wording.
Headlines must not be in all capital letters or contain excessive punctuation:
Acceptable: 10 Unbelievable Women You Won't Believe Exist
Unacceptable: 10 UNBELIEVABLE WOMEN YOU WON’T BELIEVE EXIST!
Brand names text must accurately reflect the source of the content.
Brand names must not be misleading and must use the name or URL of the page promoted or the product/service actually promoted.
Brand names must use proper grammar and punctuation.
Brand names must not contain repeated punctuation or symbols.
Brand names must not contain offensive, gruesome or disgusting text or wording.
More generally speaking, all advertisements and other third-party content on the landing page must comply with all TrafficStars Advertising Guidelines.