Definitions:

  • Headline: main text displayed in the campaign to promote a product/service or site.
  • Brand name: brand of the product/service or site promoted

Technical recommendations:

  • We require one icon and a second, larger image:1. 192x192 (icon)2. 360x240 (image)
  • We suggest the headline to be no more than 25 characters.
  • Brand name must be 20 characters maximum.

Thumbnails:

  • Thumbnails and icon must not be misleading.

It should not include any inaccurate or deceptive text or images.

  • Examples:  misleadings elements such as; images with a fake "play" button (where there is no video capability); or navigational buttons (download, closing button) that do not lead to a place where users would reasonably expect them to lead.
  • Thumbnails must not be of poor quality, stretched, blurry or pixelated.
  • Thumbnails must accurately reflect the subject of the landing page.
  • Thumbnails must not contain any text.
  • Thumbnails must not be animated.
  • Thumbnails must not contain any border or partial border.
  • Thumbnails must fill the entire space allotted for creative (no white space along any sides)
  • Thumbnails must not include any hardcore images. Only softcore is allowed.
  • Thumbnails must not contain offensive, gruesome or disgusting imagery.

Headlines:

  • Headlines must use proper grammar and punctuation.
  • Headlines must not be misleading and must accurately reflect the subject of the landing page.
  • Headlines must not contain any hardcore text. Only softcore text is allowed.
  • Headlines must not contain offensive, gruesome or disgusting text or wording.
  • Headlines must not be in all capital letters or contain excessive punctuation:
  • Acceptable: 10 Unbelievable Women You Won't Believe Exist
  • Unacceptable: 10 UNBELIEVABLE WOMEN YOU WON’T BELIEVE EXIST! 

Brand Names:

  • Brand names text must accurately reflect the source of the content.
  • Brand names must not be misleading and must use the name or URL of the page promoted or the product/service actually promoted.
  • Brand names must use proper grammar and punctuation.
  • Brand names must not contain repeated punctuation or symbols.
  • Brand names must not contain offensive, gruesome or disgusting text or wording.

More generally speaking, all advertisements and other third-party content on the landing page must comply with all TrafficStars Advertising Guidelines.

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