HTML5 banner looks like a regular banner, but has a number of significant differences.
The HTML file contains the source links for videos, graphics, and images used in the banner ad. It also includes the HTML code that makes the animation work, and any responsive features of the ad to ensure it adapts to different browsers and device display sizes.
Rotation behavior is no different from any other type of banner and can be considered as iFrame with only one difference - the way the iFrame URL is stored.
The HTML5 banner type is not required in the URL link as in the iFrame. All the target links are stored in the banner content and the click tracking is the same as for iFrame.
HTML5 Banner Benefits
Compatible with all browsers and looks great on any device.
You can play videos, music, and animations without requiring any plug-ins.
Have high-quality images and clear graphics.
Images and videos can be used in a banner.
Compared to the GIF format, HTML5 file size is much smaller.
Since the weight is less, more information can be added.
HTML5 can be easily updated.
How to set up HTML5 banner campaign
Create a banner campaign (300x250, 300x100 etc.)
In the “Ads” tab select Ad Type - HTML5
Upload the banner in zip. archive
It must contain a non-empty index.html file
There should be no executable files
There should be no suspicious files like * .py, * .sh, * .rb, * .php, etc.
Archive size should not exceed 4mb