HTML5 is an interactive subtype of the banners which represent mini web applications of the banner size.
The rotation behavior does not differ from any other type of banner and can be considered as iFrame with only one difference - the way the iFrame URL is stored.
The HTML5 banner type is not required in the URL link as in the iFrame. All the target links are stored in the banner content and the click tracking is the same as for iFrame.
Possibility to integrate images and videos into a banner
No longer need to squeeze the whole information into a single image
More memorable ad
More information can be added
Font sizes can be increased to be more legible
How to set up HTML5 banner campaign
Create a banner campaign (300x250, 300x100 etc.)
In the “Ads” tab select Ad Type - HTML5
Upload the banner in zip. archive
It must contain a non-empty index.html file
There should be no executable files
There should be no suspicious files like * .py, * .sh, * .rb, * .php and etc
Archive size should not exceed 4mb