How to set up tracking conversions?

Postback conversion tracking passes information from one platform to another. To make your conversion visible in TrafficStars statistics, you must correctly set up a postback transfer.

You can transfer conversions directly from CPA networks, like iMonetizeIt or LosPollos, and through trackers.

TrafficStarts integrated with the most popular trackers.

We have step-by-step guides for the following trackers:

• Voluum

• BeMob

• Binom

• RedTrack

• Keitaro

• Peerclick

• Thrivetracker

• LandingTrack

• AdsBridge

• CPV LAB Pro

If you don't see your tracker in the list, then follow the instructions below.

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Set up custom S2S tracking

1. Generation of a unique S2S Postback URL in TrafficStars.

2. Adding the Postback link to a tracker or affiliate network.

3. Adding tokens to the promoted link.

# STEP 1

First, you need to generate a unique Postback URL.

Log in to your TrafficStars account and open the tab Tracking Tools

Here you can choose between Simple and Advanced modes.

Simple - this postback type will allow you to track conversions through click_id parameter. For CPA campaigns the conversion cost will be taken from the price field in campaign settings.

Advanced - this postback type enables the transmission of more conversion data.

Check the right boxes, depending on what conversion parameters you want to pass.

Track earnings and ROI - report your revenue from conversion in the Value parameter.

Report conversion cost - report your cost for conversion in CPA campaigns in the Price parameter. This is a digital value.

Track post-conversion events - report multiple conversions for the same click id in the lead_code parameter.

Allow duplicates - all reporting duplicates conversions in the allow_duplicates parameter.

Choose one of integrated tracking services or create a custom one.

Name it and click Generate.

{click_id}, {value}, {price}, {lead_code} - these are tokens unique for each affiliate network or tacker.

Here is your S2S postback URL:

https://tsyndicate.com/api/v1/cpa/action?clickid={externalid}&value={payout}&allow_duplicates=1&key=h4qbuetYksJUCt2Pi4kZQFMfBi1g5vucqJeJ

Let's take a deeper look at what parameters it passes:

• https://tsyndicate.com/api/v1/cpa/action - this is our domain.

• key=h4qbuetYksJUCt2Pi4kZQFMfBi1g5vucqJeJ - this is a unique key to identify the advertiser.

• clickid - It’s the core parameter that passes conversion details.

• value - This parameter reports your conversion revenue.

• price - It reports the cost for conversion in CPA campaigns

• lead_code - adding unique lead identifier allows multiple conversions for the same clickid

• Allow_duplicates=1 - this parameter allows reporting all duplicate conversions

# STEP 2

Copy the URL you created above and insert it into the tracker or directly to CPA-network.

# STEP 3

Afterwards you need to copy promoted link (from the tracker or affiliate program) and add our tokens while creating a campaign.

Example of Tracking URL with tokens:

💡 Keep in mind that {click_id} token is a must to pass conversion information.

Related articles:

1. What is a postback and how does it work?

2. What tokens do you have?