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Knowledgebase:
What is Dynamic CPM (DCPM)?
Posted by Slavina Proeva, Last modified by Mark Asquith on 04 April 2018 01:11 PM

The Dynamic CPM (DCPM) tool lets you set a maximum CPM bid and let our algorithm do the bidding for you 24/7.

 

With Standard CPM bidding, advertisers pay the same price for each thousand impressions, regardless of the demand. With DCPM, advertisers can set a maximum CPM bid and each ad call is evaluated in real time by TrafficStars’ complex algorithm to determine what the impression is really worth at that specific moment.

 

The DCPM model maximizes performance as it has the flexibility to "hand pick" each impression and pay exactly what it's worth.

 

This helps advertisers to pay exactly what each impression is worth, and also helps to reduce time with manual CPM price optimisation.

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