Knowledgebase
Knowledgebase:
Native Ads Guidelines for Advertisers
Posted by Mattias Leardini, Last modified by Mattias Leardini on 15 March 2018 03:10 PM

For Advertisers

 

Definitions:

  • Native ads: online publication that resembles the site editorial content but is paid by an advertiser and intended to promote a product/service or site.
  • Widget: frame containing 1 or several native campaigns.
  • Thumbnail: image displayed in the campaign.
  • Headline: main text displayed in the campaign to promote a product/service or site.
  • Brand name: brand of the product/service or site promoted

 

Technical recommendations:

 

  • Thumbnails size must a have a maximum width of 1500px and a maximum length of 1500px ideally following a 4:3 ratio.
  • Headlines must be 80 characters maximum.
  • Brand name must be 30 characters maximum.

 

Thumbnails:

 

  • Thumbnails must not be misleading.

It should not include any inaccurate or deceptive text or images, including fake or altered images.

  • Examples:  Campaign may not use any digitally retouched images; images with a fake "play" button (where there is no video capability); or navigational buttons (download, closing button) that do not lead to a place where users would reasonably expect them to lead.

 

  • Thumbnails must not be of poor quality, stretched, blurry or pixelated. Thumbnails must accurately reflect the subject of the landing page.
  • Thumbnails must not contain any text.
  • Thumbnails must not be animated.
  • Thumbnails must not contain any border or partial border.
  • Thumbnails must fill the entire space allotted for creative (no white space along any sides)
  • Thumbnails must not containing gruesome or disgusting imagery.



Headlines:

 

  • Headlines must use proper grammar and punctuation.
  • Headlines must not be misleading and must accurately reflect the subject of the landing page.
  • Headlines first letter of each word must be capitalised.
  • Headlines must not contain repeated punctuation or symbols
    • Acceptable: 10 Sexy Women You Won’t Believe Exist!
    • Unacceptable: 10 Sexxxy Women You Won’t Believe Exist!
    • Unacceptable:  10 Sexy Women You Won’t Believe Exist!!
    • Unacceptable:  >>10 Sexy Women You Won’t Believe Exist!<<

 

  • Headlines must not be in all capital letters or contain excessive punctuation:
    • Acceptable: 10 Unbelievable Women You Won't Believe Exist
    • Unacceptable: 10 UNBELIEVABLE WOMEN YOU WON’T BELIEVE EXIST!

 

Brand Names:

 

  • Brand names text must accurately reflect the source of the content.
  • Brand names must not be misleading and must use the name or URL of the page promoted or the product/service actually promoted.
    • Acceptable: Together.com
    • Acceptable: Together
    • Not Acceptable: Hot Chicks Fuck For Free
  • Brand names must use proper grammar and punctuation.
  • Brand names must not contain repeated punctuation or symbols.
  • Brand names must not be in all capital letters or contain excessive punctuation.

 

More generally speaking, all advertisements and other third-party content on the landing page must comply with all TrafficStars Advertising Guidelines.



 

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