Misleading Elements
Posted by Mattias Leardini, Last modified by Šarūnas Staišiūnas on 12 December 2017 04:30 PM

All ads that are defined as deceptive or misleading will be rejected. Specifically, but not limited to:

  • The context and concept of an ad must be related to the landing page
  • Flashing colors or blinking ads that have a high contrast in comparison to the site must not be used on animated ads
  • The ad must not contain any button that may appear to facilitate the ads closure
  • The following are misleading:
    1. Ads or banners that contain misleading exit boxes (close buttons such as an 'x' icon, ‘cancel’ or ‘skip ad’ buttons, etc. are not permitted)
    2. Ads or banners that display fake virus alerts
    3. Ads or banners that contain drop down menus or check boxes
    4. Ads or banners that imitate mobile phone elements
    5. Ads or banners that imitate Microsoft Windows elements
    6. Ads or banners that display fake calls/notifications
    7. Ads or banners that ask disclaimer questions, such as "are you 18+?”
    8. Ads or banners that mimic fake video players
  • Misleading ad elements mimicking "play video" buttons are not allowed on on-pause ad spots (on other ad spots, play button (animated or not) with content (animated or not) is acceptable)

  • Any of the following text in any language is not under any circumstances permitted on ads or banners:
    1. BANNED
    3. ILLEGAL
(4 vote(s))
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